Tag Archives: New Brew Thursday

Beer Wars Movie – Help Get The Word Out About This David & Goliath Story!


In America, size matters. The bigger you are, the more power you have, especially in the business world.”

“February 1st, Beer Wars became available to rent or buy to anyone in the US and Canada who has a TV or computer (or gaming console). The cool thing about all this is that it was made possible through distribution deals with Warner Bros. and Netflix. That’s right, these folks who know a thing or two about the film business, have chosen Beer Wars as part of their offering. After the long road it took to get here, this is a happy day indeed not just for me but for all the people who can now get to watch it.”

About The Movie: Excerpt from Beer Warshttp://beerwarsmovie.com/

Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.

Beer Wars begins as the corporate behemoths are being challenged by small, independent brewers who are shunning the status quo and creating innovative new beers. The story is told through 2 of these entrepreneurs – Sam and Rhonda – battling the might and tactics of Corporate America. We witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch.

This contemporary David and Goliath story is ultimately about keeping your integrity (and your family’s home) in the face of temptation. Beer Wars is a revealing and entertaining journey that provides unexpected and surprising turns and promises to change the world’s opinion on those infamous 99 bottles of beer on the wall.

Who Should Watch This Movie & Why Should You Care?

Here’s the deal…This movie is important and contains a powerful message that needs to be delivered, not to necessarily to craft beer lovers, but to beer drinkers and consumers in general.  I am disappointed by the lackluster support the Craft Beer Community has shown for this movie.  It’s point was not to preach superiority of Craft Beer.  Beer Wars was created to expose the corruption in the beer industry and to illustrate the struggles of independent brewers.  It’s as simple as that.  I for one, believe people should choose the beer they like, even if it is Coors or Miller-Lite.  It is not my job to judge.  I choose to abstain from drinking mega-brands but I am a bit of craft beer zealot 🙂 Everyone is entitled to their own individual taste and I don’t want to slam anyone.  Just sayin…

The issue here is about fairness, not about whether craft beer drinkers have superior taste.  But as craft beer drinkers, we have a duty to help spread the word.  If we want the craft brewing industry to grow, it is critical to expose the system.  The Beer Industry (i.e the corporate beer giants) is using the power of advertising dollars to block promotion of this film.  Think about it…Every network, talk-show and news program is held hostage by the influence of major advertisers and we know how much money the “mega-brands” are spending to brainwash American beer drinkers.  They don’t want people to see Beer Wars. They don’t want the truth exposed. Consumers deserve the ability to make choices based on personal preference without being brainwashed in the aisles of grocery stores.

I am just an amateur blogger with a passion for good beer, wine and food.  I promote craft beer to wine drinkers, mega-beer drinkers and martini drinkers alike.  I am happy to talk to anyone about the subject.  I am not prejudice and my intent is not to have them discard their current favorites, but instead to just open their eyes to new choices.  The guys at the  New Brew Thursday podcast use this same approach and I support them wholeheartedly.

So if we can’t get traditional mainstream media like Comedy Central, Jay Leno or The Today Show to promote the movie, we have to turn to the power of Social Media.  This is where we come in.  Each of us has a network of friends and contacts.  Some of us, even have contacts with some pretty influential “alternative media” outlets like Revision 3 Internet Television.  Scam School and like programing have amazing audiences. These are the people we need to promote this film. It’s time to ask for a little help from our friends….

The World Is Run By Those Who Show Up!  I am asking you to reach out to anyone that will listen and ask them to spread the word about Beer Wars.  There are some pretty amazing Wine and Food Bloggers out there that totally get the necessity for promoting independent business an artisan products.  Ask them for help spreading the word.  It is amazing how many people we could reach this way.

If we want to see future films about Craft Brewing, Beer Wars has to reach the masses.  Otherwise no one in their right mind will invest the money need to make a film if there is no hope of it being promoted.  If Beer Wars succeeds it will pave the path for more in depth coverage of the amazing world of Craft Brewing.  It’s as simple as that.

If you have not seen Beer Wars yet…please watch as soon as you can and please ask at least 10 of your friends to do the same.

As always, thank you for taking the time to read my post.

xoxo

TheArtofBeer

Stone Brewing Winter Storm 2010

Winter Storm 2010

Some of my favorite San Diego Beer Friends are present in this photo which was taken Sunday morning February 7th in the Stone World Bistro around 9 AM.  You might be asking yourself what would possess these folks to turn up at a brewery so early (8:30 am) in the morning on Super Bowl Sunday?  Well all you need to do is take a look at the beer list on the  Stone Brewing web site to get your answer.  Stone releases some fantastic kegs and bottles from their library collection for this week long event and those of us lucky enough to live near by made the pilgrimage to Stone to share our complete love and devotion to these amazing artisan beers.  Matt Dolman & I headed over to Stone to meet up with pals Kevin Hopkins (@cajonkev), Stephen Johnson(@datrhweef), John Holzer(@johnholzer) and Renee & Jordan Rounds.  We were greeted by good friend Dr. Bill Sysak (@BistroBeer), one of the most knowledgeable craft beer experts in the industry, who immediately gave us the scoop on what was a must try!  The twitter community was out in full force also. @IPABev and hubby @BrewMark were already at the door when we arrived.  Others like @mikedashg, @stonepurist and @nocturne1 were there also. Greg Koch, CEO & Founder of Stone Brewing Co showed up with a grin and a couple of rare bottles from his collection to share!

The first and most important beer of my day (and most of the others also) was Stone Wall! This 12.2% ABV Barley Wine was brewed in 2005 to honor participants in the Stone Wall Charity Fundraiser.  It is, I believe, one of the strongest, or perhaps the strongest beer brewed by Stone and getting to sample this beer is a true pleasure.  The aroma from this beer is so incredibly beautiful.  It drinks amazingly smooth with yummy carmel and ripe dark fruit with a malty finish.  In my humble opinion, the alcohol level is not noticeable at all.  This is one of those beers that I drink with my eyes closed so that I can tune out everything except the sheer pleasure my taste buds and nose are experiencing.  SOME people may have over-endulged on this beer!  #justsayin or #justquackin

Stone Wall

Stone Wall - After Sips!

The 2001 Imperial Russian Stout was probably my second favorite beer of the day.  I am consistently astonished by the complexity of this beer as it ages and the 2001 is no exception.  The collaboration beers are all aging nicely.  The Ken Schmidt, Maui Brewing Co., Stone Brewing Co., Kona Coffee, Macadamia, Coconut Porter was fantastic.   As a reward for my recent achievement passing the Cicerone Certified Beer Server test, Dr. Bill Sysak bought me a Juxtaposition Black Pilsner, the collaboration between BrewDog, Cambridge Brewing Co & Stone Brewing Co. that was released in July of 2009.  I fell in love with this beer when it was released but have to admit that age is making it even better.  Cheers to Dr. Bill for treating me like a Princess – gosh I love the attention 🙂

There were many other samples floating around and just an amazing group of people there sharing special beers.  I think it is the spirit of sharing and camaraderie that makes the craft beer world so fabulous.  Rarely will you meet more friendly and generous group of people than you do at events such as these.  Seeing and experiencing is believing so regardless of your geography, check out a future Craft Beer Event in your area and plan on attending.  I’ll bet a great beer on the fact that you’ll meet some amazing folks while enjoying a stellar Craft Beer!

Cheers!

“TheArtofBeer”

Bison Brewing Organic IPA

I needed a little afternoon pick-me up after my visit to the Little Italy Mercato, my neighborhood Farmer’s Market.  My pick for a Saturday afternoon beer…Bison Brewing Organic IPA!  I am a big fan of Bison Brewing and of Daniel DelGrande, the owner/brewmaster.  Daniel is an exceptional person and he pours his heart into his beer.  He will be coming to San Diego in January so stay tuned for details on an opportunity to meet him!

The beer pours a beautiful, hazy amber with about a one inc fluffy white head. Light lacing on the glass as the head dissapates.  I chose an oversized wine glass because I am in a very girly kind of mood today.  I swear it’s from the freshly ironed sheets I slept under last night :0 Oh my…  I really like the way this beer looks in my glass.  The color is rich and for some reason it is exactly the way I think a Certified Organic Beer should look.  Call me silly, but that’s how I think about things.  I develop a picture in my mind of what something “should” look like.  In this case my perception was spot on.  I am a huge supporter of all things organic so this beer speaks to my soul…

I closed my eyes and put the glass to my nose to soak in the aroma of the beer.  It has a rich, earthy smell that made me sigh the way I sigh when I like something.  This beer uses Tomahawk, Cascade and Centennial hops and I swoon at first sniff!  I also get hints of citrus, perhaps grapefruit.

I follow  @StoneBrewCo Dr. Bill Sysak’s (@BistroBeer on Twitter) style for tasting my beer. For a great detailed description watch the New Brew Thursdayhttp://www.newbrewthursday.com/ –  Double Bastard Episode.  Dr. Bill is the guest and he gives great advice for tasting.  The first taste I swish vigorously in my mouth to cleanse my palate .  Next I take a small taste in the front of my mouth and pull in some air to open up the palate.  The 3rd taste is when you really get the taste of the beer.

The mouthfeel is clean and medium in body.  The carbonation light.  The hops are well balanced with malt and not overpowering.  I like the earthiness.  There are light citrus tones — again grapefruit for me.

This is not a big hoppy beer, which I do love,  but rather a pleasant, highly drinkable session beer that would pair well with a myriad of food choices.   I think I will be creating a special “Grilled Cheese” creation just for this beer.  It comes in at 6.8% ABV so I could definitely get used to drinking this beer more often.  If you get the opportunity to try any of the Bison beers.  Please do so.  I think you will be very pleased.

XOXO

TheArtofBeer