Category Archives: Ethical Food

Much Ado About Beer & Food

It’s easy to forget how lucky I am to live in such a great beer and food town.  Granted…San Diego is not famous [yet] for being a Gastro-Mecca; but honestly, this lovely city deserves honorable mention.

Alpine Nelson

I ventured out this afternoon to meetup with a lovely Twitter beer friend ( @gandalfcat ) at Hamilton’s Tavern in South Park.  On the Second Saturday of every moth, Hamilton’s “puts out a spread” of food and fantastic beers.  This event features a brewery — Alpine Beer Company in this case — and you can expect a tap selection of stellar beers from the featured brewery at this event.  Alpine is a “beer institution” in San Diego.  This impeccable brewery maintains a modest production so distribution of these finally crafted ales is extremely limited.  Known for “hop explosions”, Alpine brews with the #HopHead in mind.  I credit Alpine’s  Pure Hoppiness as my “first-love” in the hoppy beer arena.  I had my first sip at The Local on 4th Avenue and the rest is history.  Suffice it to say, I have never had a disappointing beer from this local gem.   Today was no exception…

It was hot and woefully sweaty in Hamilton’s this afternoon but honestly, it’s worth enduring the sauna!  This beer bar holds a very special place in my heart.  Good memories flood my mind as my eyes adjust to the darkness when I walk in the door.  There are no frills here but the vibe is solid.  The staff is beer savvy and friendly.  The prices are reasonable and the beer selection is world-class.  If you visit San Diego and you love craft beer; Hamilton’s is a must.

http://hamiltonstavern.com/

FACT: Hoppy beers make me hungry! Not sure there is any science to support this theory, but I believe hops stimulate my palate.

Alchemy San Diego

I find that I experience more intense flavor explosions from the food I eat when drinking hoppy beers.  I stopped off at Alchemy for some supper after leaving Hamilton’s this evening.  I am ashamed that I have not eaten there in quite some time and tonight I was reminded of how much I have been missing.  I have chosen to eat a fairly strict “Paleo” diet since my surgery in February.  It’s not always easy but I can say with all certainty that it is saving my life.  I was pleasantly surprised by the Paleo-Friendly selections on the menu at Alchemy.  I selected the Ceviche, white fish marinated in citrus juice with pasilla peppers, mango, red onion, cucumber & cilantro served with plantain chips for my starter.  Absolutely #DELISH!!!

Larb Goong

Next up the Larb Goong – Mexican white shrimp spiced up with Thai chili, lime and cilantro; served in bibb lettuce cups.  Holy #Paleo Heaven Batman!  I absolutely loved this dish!  I had to omit the peanuts but the flavor balance in this dish was excellent.  I can’t remember the last time I had something this flavor-packed.  I will definitely be trying to recreate this dish at home but the lesson learned today was one of remembering restaurants that support my food ethics.  Alchemy is the poster child for ethical eating and I plan to hold myself accountable to eating here on a more regular basis.

I would like to note that this dinner (more than filling) was $19.  I realize that not everyone can afford to eat out on a regular basis but for a splurge, this is good value for the money.

Ceviche at Alchemy San Diego

The brilliant thing about places like Alchemy is that they inspire people to be more creative in the kitchen.  You can bet that I will be trying to recreate the Larb Goong at home but that does not mean I won’t be going back to Alchemy again soon to experience more of Chef Ricardo Heredia’s brilliant creations.

http://alchemysandiego.com/

Our Purpose: “to serve food with meaning prepared by people who care”

If you are visiting San Diego, be sure to check out @Hamilons and @AlchemySD

Peace & Love

TheArtofBeer

Beer Research Call to Action!

I received a request from Anthony Simone (@erroneousrex) , a grad school student in New York that is doing research on Craft Beer Marketing.  He sent me a survey and asked that I respond to it.  You will find my answers below.  You may not agree with me—That’s okay with me.  If you have an opinion you should answer them and email (details below) your response back to him. Words I live by:

“The World is Run by Those Who Show Up!”

Do you believe it is important to use local ingredients in beer production and why/why not? –

I do not think it is completely feasible for all beer to be brewed with local ingredients but I really respect breweries that release specialty beers that do use seasonal, local ingredients.  I believe there are more and more craft breweries that are focused on utilizing local products.  Many breweries are growing their own hops now and some are and using local fruit.   Cascade Brewing makes some amazing barrel-aged sour beers using fruit from Oregon.  Logsdon is a co-op that is growing some of the ingredients they use.

I think you will find that many craft breweries promote the pairing of their beer with locally sourced food.  I would guess a large percentage of Craft Beer drinkers trend toward Farmer’s Markets, humanely raised meat and organic ingredients.  Breweries like Bison Brewing help people associate the source of ingredients to the food they eat and the beer they drink.

If you do believe it is important to use local ingredients there is an instance where they would be more expensive to acquire do you believe the ethical choice of “buying local” would trump the financial decision?

I can only speak for myself but I think there are many people that feel the way I do.  I will absolutely pay more to support local products.  I buy 80+% of my food from local sources.  With regard to beer, I support my local breweries but I am also a “beer traveler” that visits other great beer cities and brings home beer to share.  I support “craft” and appreciate well-made beer from all over the country.  I love to ship my local favorites to people in other places as well.

There are over 40 hop varieties in America alone not to mention multiple varieties of barley malts.  Do you believe the average drinker of even high-quality craft beers can actually tell the difference between these different varieties? Do you believe it is necessary or productive to mention esoteric ingredients in a craft beer’s marketing?

I do believe people with refined palates can differentiate the more prominent hop varietals.  It is no different that people with a strong palate for wine varietals.  I don’t think the average person can articulate what they taste without reference points made in beer descriptives (is this a word?), but the more they sample and identify with, the more they can ell the difference between the major varietals.  I think it is great when breweries call out specific ingredients because it teaches people to differentiate.  The wine industry has been doing this with grapes forever.  Beer is far more complex in my humble opinion.  A newbie can read a label and correlate the ingredients with what they taste.

There is a perception of elitism in craft/micro-brew beer marketing and culture. Do you believe this might have the negative effect of turning off potential craft beer newbie’s? Or would you even consider this a “negative” effect?

Absolutely not!  I think Craft Beer marketing actually encourages newbie’s because geeks, and socially awkward people are the poster children for Craft Beer. Look at Greg Koch from Stone Brewing.  He is a brilliant public speaker but he is not a social butterfly when in a one-on-one situation.  When he is on stage talking about his passion for beer – He lights up a room.  People can identify with his passion.  One of the beautiful things about craft beer is that it embraces the hipsters, geeks, brainiacs and yes, even the #pretty people.  Craft welcomes anyone that has an appreciation for the road less traveled.  Young and old come together to share an appreciation for craft.

I do believe the beer reviews and forums on Beer Advocate can intimidate people but truthfully, the few  “doucebags” that talk smack on BA are a source of entertainment for many people and there are heaps of great reviews to be found there as well.  I support anyone wanting to learn about craft beer and I will go out of my way to help people learn.  I am not alone in this thinking.  Craft Beer is an “equal opportunity” product.  It does not discriminate.  There is no wrong or right.  Your taste is exactly that…it’s your taste.  True craft beer lovers champion individual taste and they do not criticize people for having a different opinion.  How I wish this would translate to other aspects of life…

There is a perception that mega-brewers are selling a lifestyle while craft and microbrewers are selling an authentic and quality product. However as craft and micro-brews are sold using contemporary marketing techniques one could say they are also selling a lifestyle and in a sense “selling authenticity.” Would you agree with this? Do you believe that the average craft/micro-brew consumer is savvy enough to realize this but consciously “buys into” the message?

I think macro-beer is selling alcohol above all else.  They market to people that don’t care about quality or “craft” – They care about calories, price and being able to drink massive quantities before they toss their cookies in the toilet.  Craft Beer tends to market ethics,  flavor, social responsibility and the beautiful interaction with food.  Just look at the growth of the Craft Brewing segment.  It out-paces macro consistently.  People in this country are finally waking up!  They are more educated about quality, ethics and sourcing in food as well as alcohol.  They understand the value of supporting local food, beer and businesses in general.  Everyone has the ability to vote with his or her wallet and I believe the number of people choosing “craft” everything will continue to grow.  Food, clothing, alcohol, etc…all represent making better choices.  People that are independent thinkers grasp the importance of supporting local products. The masses will follow the early-adopters.  It is just a matter of time.

Beer is not food but an alcoholic beverage. However, craft/micro-brewed beer marketing and culture tend to treat it like a fine food, something almost on par with artisanal cheese or caviar. Do you believe it is the responsibility of craft/micro-brewed beer producers and promoters to impress upon consumers the fact that beer is an alcoholic beverage and not food apart from the obligatory government warnings?

I do not believe brewers should have to answer to stupidity. People that cannot differentiate between food and alcohol have much bigger issues.  We do not need any more government regulation.  We need more individual responsibility.  People need to take responsibility for their own actions.  Drinking alcohol should be done in moderation, regardless of the beverage.  Craft breweries advocate for this.  They preach quality over quantity. This is the key.  I do not drink to get drunk.  I drink to experience the flavor and the interaction of the beer with the food I eat.   I truly appreciate the blood, sweat and tears that go into Craft Beer and I respect the people that risked it all to bring their beer to market.  Capitalism at work…

Help Anthony Simone(design grad in NY doing masters on craft beer marketing. with his research)…Answer the questions above and email to him at:

anthony.simone@mail.com

@erroneousrex

Grad student at the Pratt Institute working on a Masters in Communications Design. I like water, malted barley and hops (preferably together).

New York City

http://www.behance.net/gallery/Graphic-Design-Portfolio/3708366

Forgive my spelling, grammar, etc…Happy to answer any questions you have!

Cheers
TheArtofBeer
xoxo

PrepKitchen – The Latest Hot Spot in Little Italy

My lucky star was shining above me tonight when I parked my car on India Street directly in front of the new PREPKITCHEN location in Little Italy. I left work early to make the trek home from my office in Irvine and my agenda was picking up dinner to bring home. When I got out of the car I noticed all signs of construction were gone at the highly anticipated location and I stopped to look at the menu posted in the window. A really nice guy appeared at the door and asked if I wanted to come in and have a drink while they tested out their service. Why yes thank you…that sounds perfect!

I walked up the stairs and was gobsmacked when I saw the space! The transformation from the bizarro water boutique to this absolutely stunning restaurant and lounge is incredible. Prepkitchen is the latest addition to the very popular Whisknladle Hospitality creation’s of Ryan Johnston and Arturo Kassel. These guys clearly have a formula for success. Reclaimed wood, eclectic details and fantastic lighting make for a warm and inviting space. I had no clue this place was so big based on appearance from the street but the architect really did a good job creating division so that it feels cozy in each of the defined areas.

The bar is stocked with great craft spirits. My heart fluttered when I spotted the Pappy Van Winkle’s Family Reserve and the Family Reserve Rye! Holy Impressive Bourbon Selection Batman! The craft beer selection is also notable. They actually represent a diverse style range which encourages experimenting with food pairings. I love that they have Rodenbach on tap and I am hopeful that Prepkitchen Little Italy will consider some innovative “Craft Beer Cocktails” as an addition to the very interesting list of Craft Cocktails and Wine. The prices are, in my opinion, par for the high quality of the ingredients. Their concept is definitely Farm-to-Table and this definitely appeals to the ethical foodie in me. The staff was attentive, friendly and best of all — void of hipster attitude! Please don’t get me wrong — there are times when I enjoy a hipster vibe, but really…I like people who are nice and that take a few moments to engage in conversation. My server behind the bar, John, was awesome. His knowledge of the product was exceptional. It’s hard to believe they had just opened. He made mention of the fact that several people there came from PF Chang’s. This is impressive. Paul Fleming wrote the book on consistent, superior service and I have always had respect for the PF Chang’s culture.

I ordered the Bone Marrow appetizer and a Warm White Bean & Arugula Salad. My cocktail choice was a Manhattan made with Basil Hayden’s Small Batch Bourbon and Antica Formula Vermouth. Wow, wow and WOW! The Bone Marrow was cooked to buttery perfection; topped with red onion, parsley, lemon and served with what I would describe as a ranch-style toast. The Pesto-Tossed White Beans and Arugula were topped with shaved-Parmigiano-Reggiano and the combination was scrumptious. I was totally checking out what other people ordered and everything looked delicious. I have a feeling it will take many future visits to make it through the menu which incidentally, will change daily based on available, seasonal, local ingredients. Prepkitchen sources produce from Suzie’s Farm (My CSA Provider) and several other local farms. This is another great notch in San Diego’s already stellar belt Slow Food restaurants.

Warm White Bean Arugula Salad

Bone Marrow

The official opening is Monday, January 30th. I highly recommend you hustle over to PREPKITCHEN and be one of the early fans! This is a much welcomed addition to my beloved and vibrant Little Italy neighborhood.

Cheers…TheArtofBeer
xoxo

You can check out their website for other locations and get an idea of their concept here ➙➙➙➙➙➙

http://whisknladle.com/about

San Diego Craft Beer – Part Two – Walk, Trolley & Drink Beer in Downtown!

San Diego is a beautiful city with great, down-to-earth people and a Craft Beer Community that ranks in the Top 10 in the United States.  How many cities can you name where it is actually possible to walk from the airport to the action-packed, beer-centric, downtown area?  Not many and possibly none other is my guess.  There are over 500 tap handles with a 3 mile radius of my condo and that list probably expands to 1000 if you go to 10 miles.

I live in Little Italy, one of many fabulous little neighborhoods in the greater downtown area.  In Part One of this series, you learned about South Park, North Park & Normal Heights and the famous 30th Street Beer Corridor; all accessible via an inexpensive ride on MTS – San Diego’s Public Transit!  In Part Two I’ll suggest some great picks for a downtown San Diego Pub Crawl!  You can walk or you can hop on the San Diego Trolley.

The San Diego Trolley

You are looking at about a 3 mile walk to hit all of these locations but you can also ride the San Diego Trolley.  It runs smack dab through the middle of town.  Just like the Hot Deuce, you can buy a $5 ticket and ride all day.  It’s great fun and great people watching.  San Diego is a laid back town so no need to get all dressed up here!

I will touch on some of the places I know and love that are all within walking distance of my home in Little Italy.  You should definitely walk or ride the trolley to these places — parking can be a bear and if you are drinking more than one or two beers, you should not be driving anyway!  There are many other fantastic Craft Beer spots that I won’t have time to mention.  There are just too many to include them all and frankly, I have not had the time to check out all the new venues that have popped up in the past year.  You can check out the Tap Hunter App to see most of the locations right from your smart phone. It provides a map, the address, phone number and an amazingly accurate list of what each place has on tap.  You can also visit their website for locations at the link below.

http://sandiego.taphunter.com/location/

Little Italy welcomed two very positive Craft Beer additions in 2011; Bottlecraft and Under Belly.

Bottlecraft!

Bottlecraft, owned by Brain Jensen, opened in the summer and prompted a serious happy dance when I visited just after the opening.  The variety is stellar.  Staple beers as well as those that are hard to find like Cantillion and Nebraska BrewingHop God” fill the shelves.  Bottlecraft doesn’t just highlight great San Diego brews, they offer up the best available in California within the constraints of the good old, 3-Tier distribution system.  What makes Bottlecraft unique is a liquor license that allows opening and drinking the beer purchased. There are places to sit and be comfortable.  They also have a great choice of glassware, books, t-shirts and even Dog Biscuits because Bottlecraft is pup friendly!  This is always a category that I give bonus points for.  They have a great, rotating variety in the cooler section and they offer two innovative taster flights daily.  The people who work at Bottlecraft are not only beer-centric, they are friendly and fun.  They help beer-newbies find a beer that will ease them into our beloved Craft Beer world.   If you find a beer that you want to try and it’s not in the cooler — not-to-worry — you can get it chilled in about 15-20 minutes.  There is no food offered but there are tons of nearby options that you can pick-up and bring to share with friends.  I also like the people who come here to drink beer.  They are not beer snobs and they are not “all “hipsters. There are a few “fixies” outside but I have yet to see anyone display the “I’m way too cool for you” attitude.  The age range is diverse and the common thread involves the comfort of hanging out with friends enjoying good beer.  What’s not to like?  I guess the New York Times agrees with me because Bottlecraft was listed as a top pick for pick #14 San Diego in  the New York Times “45 Places to Go in 2012”

http://travel.nytimes.com/2012/01/08/travel/45-places-to-go-in-2012.html?pagewanted=2

Under Belly opened in October and Holy Hot Ramen Batman; they add a new dimension to the already superb food culture that defines urban life in San Diego.  Don’t eat here if you are not an experimental foodie that appreciates adventure.  The secret to good Ramen is in the broth and in my opinion, they have captured the essence and added a twist of creativity to the ingredients.  There are 24 local and beyond tap handles and a California wine selection.  Vegan choices are available along with a good range of appetizers like gyoza and pork buns.  There are some rules involving traffic here.  Order your food first and then find a spot to sit.  The space is a bit narrow to navigate through but it just makes it part of the adventure, right?   Under Belly is part of the same ownership as Neighborhood SD, Craft & Commerce, Noble Experiment and El Dorado; Consortium Holdings, owned by Arsalun Tafazoli and Nathan Stanton.

Craft & Commerce is less than 2 blocks from my house and I can get my Craft Cocktail  (Manhattan for this girl) and my Craft Beer Cocktail fix here.  “Up in Smoke” – Allagash Curieux, Islay Scotch, Fuji Apple and Lime – is an example of a Beer Cocktail and in 2010, this was the very 1st place I ever tried this now exploding, cocktail trend.   They have the most creative drinks and it is completely by design.  They opened in August of 2010 and were a success from the start.  The decor is Hipster Prohibition but the vibe is welcoming so don’t be put off by the hipster crowd.  They won’t bite!  Craft & Commerce has 12 rotating tap handles.  The food is decadent and fabulous.  The menu changes based on availability of produce in season.   The Salmon BLT is a favorite and there are days when I would sell my soul for the Bacon-Wrapped Dates!  They have some limited patio seating where dogs are welcome.

Neighborhood Tap Handles

Neighborhood opened in 2007 and is hands-down, still my favorite place in the San Diego downtown area for Craft Beer and Casual Dining.  They offer 27 craft beer taps and a notable rare bottle collection.  The food is local, sustainable and ethical; just the way I like it.  The Deviled-Eggs (only available at night) are superb.  I am also a huge fan of the “Street-Tacos” and the burger.  DO NOT come here if you put ketchup on your food.  It is not available and if that freaks you out, there are plenty burger joints nearby that serve high-fructose corn syrup.  If you appreciate the flavor of of quality, seasonal ingredients; you have found a great place.  I find the service here to be friendly and the staff is well versed on the beers that they serve.  Neighborhood also makes Craft Cocktails but only those of the whisky and bourbon variety.  For the key to an even greater Cocktail Experience – visit The Noble Experiment if you dare unlock the secret to entry…

http://nobleexperimentsd.com/

Best Damn Beer Shop is located in the Gaslamp Quarter of San Diego and the name is completely appropriate.  Located inside “Super Junior” market on 7th Avenue, you would NEVER guess how terrific the beer offering is by looking at the storefront.  Parking here is next to impossible so walk there and cab it home with you beer spoils if too big to carry home on foot.  Best Damn Beer has access to some pretty limited allocations and you can subscribe to their newsletter for updates on new releases.   There have been several events hosted by Best Damn Beer that feature hard-to-find Craft Beer tastings; some to help charities.  They recently added a home-brew supply section to the store so downtown home-brewers have a convenient place to pick up what they need to brew.  The owners plan evolve into more of a gourmet market over time but for now, be advised that the appearance outside does not reflect how terrific the beer offering is on the inside!  This family owned business is related to South Bay Drugs in Imperial Beach which is temporarily closed due to zoning issues but expected to resurface someplace fresh in 2012.

Monkey Paw Pub, the latest venture from Scot Blair, owner of Hamilton’s & Small Bar. They opened in August of 2011 offering 30 Tap Handles, 2 Cask Engines and a bottle list.  Sample one of the creative Craft Beer Cocktails and jump on the latest craze.  They feature 4-5 of the beers from Monkey Paw brewer, Derek Freese and it is clear there is a lot of great beers to come.  He is brewing some pretty amazing session beers like “Pineapple X-press” and “Thatcher in the Rye” at 5.2% and 4.5% ABV. Give a shout out to bartender Ashlee if she’s working.  This girl knows her beer and she does a great job making folks feel welcome.

Monkey Paw is in the part of downtown that I guess I would refer to as our “Skid Row”.  It may look a bit daunting as you walk around the area but please don’t be afraid.  Because of San Diego’s ideal climate, we do have a large number of homeless folks in the downtown area, even in Little Italy.  It’s just part of life in any city and it keeps my reality in check.   There are several homeless shelters and outreach programs in this area so the people tend to congregate near the places that offer some help.  A huge percentage of the people on the street have drug addictions.  Rest assure the people are, for the most part harmless.  I have walked safely through these neighborhoods for 9 years now.

Downtown Johnny Brown’s could be the biggest Craft Beer Sleeper in San Diego.  If you can find the place without someone directing you there; you excel in navigation!  DTJB’s is 3 blocks from my house and it’s tucked inside a courtyard at the Civic Center Plaza.  They have ample, pet-friendly patio seating and a great collection of beer pouring from 18 taps.  they also have some great bottle selections.  Check their website for special events and releases.  They have some pretty special kegs tucked away and you just never know when owner Todd will put one on tap.  The crowd here is eclectic because many are not all “here for the beer”.  They are located next to the theater/opera venue and many people go there to grab a bite to eat before a show.  But the local beer people know about this haven and it   Many a great bottle sharing event has taken place here and the staff is kicked backed and friendly.

There are scads of other good Craft Beer spots downtown but for brevity puposes, I picked the ones I know the best for now.  There are many you might pass along the way to those featured so keep your eyes open.  I have posted some more names below of places I must visit and highlight as I expand this series.

I hope you have the opportunity to visit these great Craft Beer establishments and be sure to give me a shout out with details of your adventure!

World Peace & Craft Beer!
TheArtofBear
XOXO

Bottlecraft
2161 India Street
(619) 487-9493
http://bottlecraftbeer.com/

Underbelly
750 W Fir St (at Kettner)
San Diego, CA 92101
(619) 269-4626
http://www.godblessunderbelly.com/

Neighborhood
777 G Street
(619) 446-0002
http://neighborhoodsd.com/

Best Damn Beer
1036 7th Ave
(619) 232-6367
http://bestdamnbeers.com/beerlist/about/

South Bay Drugs
Announcing New Location & Name Soon
(619) 424-5164
http://sites.google.com/site/southbaydrugs/

Monkey Paw Pub
805 16th St
San Diego, CA 92101
(619) 358-9901
www.monkeypawbrewing.com

Downtown Johnny Brown’s
1220 Third Ave
San Diego, CA 92101
(619) 232-8414
www.downtownjohnnybrowns.com

Honorable Mentions:

The Tipsy Crow
770 5th Avenue
San Diego, Ca 92101
(619) 338-9300
www.thetipsycrow.com

The Hopping Pig
748 5th Ave
San Diego, CA 92101
(619) 546-6424
www.thehoppingpig.com

Local Habit
3827 5th Ave.
San Diego, CA 92103
619-795-4770
www.mylocalhabit.com

Reducing My Impact on the Planet

You have to start somewhere and I began this journey a few years back.  I have done very well with some of the things I set out to change, but I need improvement on others.  Here you will find my list and I encourage you to start your own.  It takes a lot of drops to fill a bucket and any contribution you make will help the bigger cause.

My List…

1.    Use no plastic bags – use only canvas, reusable shopping bags

2.    Drink water from a glass or stainless steel bottle – avoid plastic water bottles at all costs

3.    Carry reusable travel cup for coffee

4.    No High Fructose Corn Syrup – No Exceptions!

5.    Use reusable containers for food storage and taking lunch to work

6.    Buy fruits and vegetables that are in season and that are grown in CA

7.    Buy ethically and humanely raised meat and eggs – must be pasture raised

8.    Shop for 50% of food at Farmer’s Market and avoid anything in a package

9.    Eliminate 25% of my “stuff”  – Donate to charity.  If it has not been used in 6 months, donate it

10. Use no Styrofoam products

11. Reduce trash by avoiding packaged products

12. Eat out less – target goal 75% of food consumed should be cooked at home when not traveling for work

13. Reduce purchases of anything new to 2 items per month – clothing, shoes, accessories

14. Return egg cartons to farmers market

15. Buy milk and crème in glass bottles that can be returned and reused

16. Purchase recycled paper products – toilet paper, tissues

17. Use cloth napkins and towels whenever possible

18. Use natural cleaning products – enzyme and citrus based

19. Do not buy foods with ingredients I cannot pronounce or identify

20. Volunteer for sustainable food charity that promotes healthy, natural food choices for children

Words of advice…Start small so you feel a sense of accomplishment early on.  The more you feel you are succeeding, the more you will want to do.  Convert a few friends.  Doing the right thing is contagious and it feels great.  Celebrate even the smallest victories.  Drink a beautiful Craft Beer in honor of your accomplishment.

http://noimpactman.typepad.com/

Life is short-make a difference!

Peace…

TheArtofBeer